Rajasthan Board Business Studies Syllabus for Class 12


Rajasthan Board Syllabus for Class 12 Business Studies

A. Principles and Functions of Management

 

1. Nature and Significance of Management

 

  • Management - concept, objectives, importance

  • Management as Science, Art, Profession.

  • Levels of management

  • Management functions - planning, organizing, staffing, directing and controlling

  • Coordination - characteristics and importance

 

2.Principles of Management

 

  • Principles of Management - concept, nature and significance

  • Fayol’s principles of management

  • Taylor’s Scientific Management - principles and techniques

 

3.Management and Business Environment

 

  • Business Environment - importance

  • Dimensions of Business Environment - Economic, Social, Technological, Political and

    Legal Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to adoption of the policies of liberalization, privatization and globalization

 

4. Planning

 

  • Concept, features, importance, limitations

  • Planning process

  • Types of Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget,

    Programme.

 

5. Organizing

 

  • Concept and importance. Steps in the process of organizing.

  • Structure of organization - functional and divisional.

  • Formal and informal organization.

  • Delegation: concept, elements and importance.

  • Decentralization: concept and importance.

 

6. Staffing

 

  • Concept and importance of staffing

  • Staffing as a part of Human Resource Management Staffing process

  • Recruitment - meaning and sources

  • Selection - process

 

7. Directing

 

  • Concept and importance

  • Elements of Directing

- Supervision - concept and role

-Motivation - concept, Maslow’s hierarchy of needs;

Financial and non-financial incentives.

- Leadership - concept ; qualities of a good leader

-Communication - concept , formal and informal communication; barriers to

effective communication

 

8. Controlling

 

  • Concept and importance

  • Relationship between planning and controlling

  • Steps in the process of control

  • Techniques of controlling : budgetary control

 

Business Finance and Marketing

 

9. Financial Management

 

  • Concept, importance, objectives of financial management

  • Financial decisions : factors affecting

  • Financial planning - concept and importance.

  • Capital Structure - concept and factors affecting

  • Fixed and Working Capital - concept and factors affecting its requireme

 

10.Financial Markets

 

  • Concept of Financial Market: Money Market and its instruments.

  • Capital market and types - primary and secondary market.

  • Stock Exchange - functions, Trading Procedure, NSEl, OCTEI.

  • Securities and Exchange Board of India (SEBI)- Objectives and Functions.

 

11. Marketing Management

 

  • Marketing - meaning, functions and role, marketing and selling

  • Marketing management philosophies.

  • Marketing mix - elements

  •  

- Product - nature, classification, branding, labeling and packaging

- Price - Factors determining fixation of price

- Physical distribution: Elements; Channels of distribution : types, function, choice of

channels

- Promotion -Elements of promotion mix; Advertising - role, limitations, objections

against advertising. Personal selling - concept, importance; Sales promotion - merits,

limitations, methods ; Publicity - concept and role.

 

 

12. Consumer Protection

 

# Importance of consumer protection. Consumer rights. Consumer responsibilities

# Ways and means of consumer protection - Consumer awareness and legal redressal

with reference to Consumer Protection Act.

# Role of consumer organizations and NGOs.

 

13. Entrepreneurial Development

 

Concept of Entrepreneurship. Characteristics of Entrepreneurship. Relationship

between Entrepreneurship and management. Need for Entrepreneurship. Functions of

Entrepreneurs pertaining to economic development. Role of Entrepreneurs in their

enterprises. Process of Entrepreneurial development. Entrepreneurial Value and

Attitude.

 

Prescribed Book:

 

1. Business Studies - I - NCERT's Book Published under Copyright

2. Business Studies - II - NCERT's Book Published under Copyright

 

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