Haryana Board Marketing & Salesmanship Syllabus for Class 12


Haryana Board Syllabus for Class 12 Marketing & Salesmanship

Class 12th Syllabus – Haryana Board (HBSE) (2010-2011)

Marketing and Salesmanship

First Semester (1st April to 30th September)

 

Month

Name of Book

Topics

Periods

Periods for Revision

Practical Work

April

Unit-I

Introduction: Define Market, Customer, Seller, Meaning, Scope of Marketing

- Marketing Concepts (Including societal approach)

- Marketing V/s Selling

- Functions of Marketing

8

2

-

May

 

First Unit Test (17th May to 25th May)

Unit-II

 

 

 

 

 

 

Practical

Marketing Management:

Meaning and definition of Marketing Management

- Importance and objectives of

Marketing Management,

Role of Marketing Manager

20

4

6

June Summer Vacation (1st June to 30th June)

July

Unit-III

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Practical

Marketing Mix: Meaning and Definition of Marketing Mix

- Product: Meaning, Feature, Types ,Concepts of Product levels,

Types of satisfaction, Received from Products

Element Marketing Mix:- Branding:Meaning, Brand Strategies,Qualities of Good Brand

and its advantages

 

Prepare list of products like Car and Motor Cycle (Name, Price Manufacture)

20

4

6

August

 

Second Unit Test (17th Aug. to 25th Aug)

 

 

 

 

 

 

 

 

 

 

Practical

Lacking: Meaning,Function and

advantages of Packing -Labeling:Meaning, Kinds, Functions of

labeling

-Price Mix: Price

Setting, Method, Price Strategies

 

Role of Packing and Labeling of Products.

20

4

6

September

 

Promotion Mix:Meaning and elements of Promotion Mix.

8

2

-




Second Semester (1st October to 31st March)

 

Month

Name of Book

Topics

Periods

Periods for Revision

Practical Work

October

Unit-1

 

 

 

 

 

 

 

 

 

 

Practical:-

Channels and Distribution-

Meaning, Function of

Distribution, Types of

Distribution, Factor affecting

Channels of distribution,

 

Channels and Distribution

system of products in India

(Market survey )

10

2

2

November

 

First Unit Test (17th Nov to 25th Nov)

 

 

 

 

 

 

 

Practical:-

Role and importance of

warehousing, transportation and

communication in marketing.

Choice of mode of transport.

Choice of Mode of

Transportation (M.S.)

20

4

6

December

Unit-2

 

 

 

 

Practical:-

Sales promotion: Meaning, features, importance, techniques

and limitations.

 

Technique of sales promotion

( M.S.)

12

4

4

December Winter Vacation (22nd December to 31st December)

January

 

Second Unit Test (15th Jan to 23rd Jan)

Unit-3

 

 

 

 

Practical:-

Advertisement:- meaning, features, functions, advantages,

media of advertising

 

Method of Advertisement in

India (M.S.)

20

4

6

February

Uni-4

 

 

 

 

Practical:-

Personal Selling:- Meaning, features, objectives, Advertising

V/s Personal selling.

 

Method of personal selling in

India ( M.S.)

12

4

4

March

Unit-5

Process of personal selling.

Public Relation: meaning, features, importance, and tools to

Establish Public relations.

6

2

-

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