Gujarat Board Business Studies Syllabus for Class 12

Gujarat Board Syllabus for Class 12 Business Studies

Gujarat Board Syllabus

Class 12 Business Studies

Part A: Principles and Functions of Management

Unit I: Nature and significance of Management                                           (Periods 14)

• Management - concept, objectives, importance

• Management as Science, Art, Profession.
• Levels of management
• Management functions - planning, organizing, staffing, directing and controlling
• Coordination - nature and importance

Unit 2: Principles of Management                                                                (Periods 14)

• Principles of Management - meaning, nature and significance
• Fayol’s principles of management
• Taylor’s Scientific Management - Principles and Techniques

Unit 3: Business Environment                                                                      (Periods 10)

• Business Environment - meaning and importance
• Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
• Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to adoption of the policies of liberalization, privatization and globalisation

Unit 4: Planning                                                                                          (Periods 14)

• Meaning, features, importance, limitations
• Planning process
• Types of Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit 5: Organising                                                                                      (Periods 16)

• Meaning and importance.
• Steps in the process of organising.
• Structure of organization - functional and divisional.
• Formal and informal organization.
• Delegation: meaning, elements and importance.
• Decentralization: meaning and importance.

Unit 6: Staffing                                                                                         (Periods 16)

• Meaning and importance of staffing
• Staffing as a part of Human Resource Management
• Staffing process
• Recruitment - meaning and sources
• Selection - meaning and process
• Training and Development - meaning and need. Methods of training

Unit 7: Directing                                                                                      (Periods 22)

• Meaning, importance and principles
• Elements of Directing
        - Supervision - meaning and importance
        - Motivation - meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
        - Leadership - meaning, importance; qualities of a good leader
        - Communication - meaning and importance, formal and informal communication; barriers to effective communication.

Unit 8: Controlling                                                                                  (Periods 14)

• Meaning and importance
• Relationship between planning and controlling
• Steps in the process of control
• Techniques of controlling : budgetary control,

Part B : Business Finance and Marketing

Unit 9: Financial Management                                                                (Periods 22)

• Meaning, role, objectives of financial management
• Financial decisions : meaning and factors affecting
• Financial planning - meaning and importance.
• Capital Structure - meaning and factors
• Fixed and Working Capital -Meaning and factors affecting its requirements.

Unit 10: Financial Markets                                                                    (Periods 20)

• Concept of Financial Market: Money Market and its instruments.
• Capital market and types - primary and secondary market.

• Distinction between capital market and money market.
• Stock Exchange - meaning, functions, NSEl, OCTEI, Trading Procedure.
• Securities and Exchange Board of India (SEBI)- Objectives, Functions.

Unit 11: Marketing Management                                                           (Periods 30)

• Marketing - meaning, functions and role, marketing and selling
• Marketing management philosophies.
• Marketing mix – elements
          - Product - nature, classification, branding, labeling and packaging
          - Price - Factors determining fixation of price
          - Physical distribution: Elements; Channels of distribution : types, function, choice of channels
          - Promotion -Elements of promotion mix; Advertising - role, limitations, objections against advertising. Personal selling - meaning, importance; Sales promotion - merits, limitations, methods ; Publicity - meaning and role.

Unit 12: Consumer Protection                                                             (Periods 16)

• Importance of consumer protection
• Consumer rights
• Consumer responsibilities
• Ways and means of consumer protection - Consumer awareness and legal redressal with reference to Consumer Protection Act.
• Role of consumer organizations and NGOs. 

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